draft podcast script

May 15, 2007 at 7:14 pm | Posted in Assignment | 2 Comments

VERIZON’S BIG BET SCRIPT Ø  UPBEAT INTRO MUSIC   :15

NARRATOR:

Verizon, one of the country’s largest telecommunications companies has been building a fiber-optic network for almost four years and is now bringing it to 16 states, including Washington and Oregon.  The importance of this fiber-optic network – FTTP, or fiber-to-the-premises, is that it covers the challenge of what’s known as the ‘last mile’ before reaching the home.The quest for a high-speed fiber-optic network has gone on for at least 20 years.  In the past ten years, what might be described as the perfect storm has permitted the possibility of a fiber-optic network to take off:  the emergence of the Internet, the demand for bigger and faster data applications, and the drop in the cost of fiber-optic cable.

Ø  SOUNDS of FIBER-OPTIC CONSTRUCTION (boring equipment, booms on trucks rising) and CONVERSATION between EMPLOYEES   :15

Today, more than 200 contractors are building the network that takes the fiber-optic cable into neighborhoods – sometimes attaching to overhead poles and other times, digging up streets and sidewalks to place the cables underground.

(Narrator engages local FTTP construction manager on challenges of project 1:30)

CONSTRUCTION MGR:

No one’s ever built something of this scope – there are definite challenges.  We constantly have to talk to local public works departments to be sure we are meeting their code requirements, some of which are quite stringent.  In addition, we have to work with our contractors to make sure they stay on top of the situation.  In the end, though, we think we do a pretty good job of making sure that neighborhoods aren’t any more impacted than absolutely necessary.

NARRATOR:

Do you ever have people upset about their flower beds or their sidewalks?

CONSTRUCTION MANAGER:

Well, I’d have to say that in most cases we make the effort to keep the ground in the same condition that we found it.  We start by notifying the neighborhood 1-2 days in advance that we will be bringing trucks into the area to lay the cable and then we try to get our work done as quickly as possible with as little interruption to daily routines as is feasible.The last stage of the process is when we notify customers with doorhangers that their area is open for sale.  After that, if someone decides to order FiOS, then a contractor is called back to connect the fiber from the hub in the yard to the side of the home – again, we make sure this is all done in a way that puts the lawn, flowerbeds, whatever back to its original condition.

Ø  DOOR TO HOME OPENS – SOUNDS OF CHILDREN   :10

NARRATOR:

I went to the home of  Claire Walker between Bothell and Mill Creek to find out more about why she chose to get FiOS instead of an alternative service and to ask her about the FiOS installation and any technical support help she needed.

CUSTOMER:

Well, I have worked as a medical transcriptionist for the past few years and my office is in Edmonds.  I’d been using DSL/Comcast where we lived before, but when we moved out here into this new development, I checked out what FiOS offered versus Comcast or DSL.  The important thing to me was that I could have increased upload speeds for file transfers and everything connected with Category 6 wiring at home.It’s worked out well.

NARRATOR:

Does any of this have to do with the distance to Edmonds, or do you just prefer to work at home?

CUSTOMER:

Well, in terms of miles, Edmonds isn’t that far away, but commuting traffic can be a problem.  I’d already done work from home – FiOS just makes it faster and simpler requiring less time in the office than before.

NARRATOR:

Walker is one of the many people who work from home at least part of the time but, for some, it’s an even better deal – like Jarrod Smith who lives right off the 405 in Bothell.  Smith is one of those young techie types that abounds in Puget Sound and he’s recently become a partner in a mostly virtual IT consulting firm.

CUSTOMER:

FiOS is the best thing to come along for someone like me.  I have to manage two data centers – one in Seattle and one in Salt Lake.  With FiOS, I don’t have to go in to the data centers anymore.  The speeds on this are insane![If time permits, would like to include a gamer to interview, too]

NARRATOR:

Smith is, without a doubt, a heavy data user.  He has Verizon’s fastest and most expensive consumer package which offers a 30 megabit per second download speed and a 5 megabit per second upload speed.  Verizon says that most customers opt for the basic 5 megabit/2  megabit package though more are going for the intermediate 15/2 offering.  Faster speeds at no increase in price also appear to be on the way.The company says it’s building this network because of competition.

VERIZON EXECUTIVE:

There isn’t a pretty picture to paint in the area of competition says David S. Valdez, the company’s senior vice president in Everett.“The reality is that we’re losing our landline business to all the emergent forms of unregulated technology – wireless, VoIP and cable phone.   The company believes that a major investment in our fiber network is the only way to stem those losses and to turn the game around.  It really is future proof.  There isn’t a technology out their today or on the horizon that can match the capabilities of fiber-optics.

NARRATOR:

While Verizon builds out its network in the Eastside communities of Redmond, Kirkland and north through Woodinville, Bothell and on to Everett, Internet broadband customers elsewhere will have to rely on DSL, cable modem or wireless technologies, the real one-two punch will come when Verizon is able to offer its FiOS TV product, a competitor to cable and satellite offerings.  The earliest that’s likely to occur is late next year because the company is just beginning the process of negotiating local franchise agreements with the cities in its build area.Will Verizon be coming to your area?  Well, the company has a national plan to pass 18 million homes by the year 2010 and expects to continue its Eastside and Snohomish County build next year.  If you don’t live in those areas, then you are probably out of luck.  The company provides landline service in those areas but not elsewhere in King County, nor in Pierce County and has no plans to build out beyond their traditional landline borders at this time.In the meantime, if FiOS is coming to your neighborhood, get ready to sit down, boot up and hang on!

Ø  MUSIC FADE OUT  :10

McGarrity Notes

May 1, 2007 at 6:56 pm | Posted in Assignment | Leave a comment

McGarrity – Rhetoric

Persuasion through Argumentation

          The Rhetoric/Aristotle

Logos – argument demonstrates something

 

    Ø  Evidence used

    Ø  Web design:  Think progress http://thinkprogress.org/ (attempts to persuade through logical argumentation)

  Pathos – arousal of audience emotions

      e.g., people given a story in a fundraising example is being told a story about those who benefit, they were moved to give money

Ø  Save Darfur

Ø  Johnson 64 Ad – Little girl with daisy

Ethos – presentation of character of the speaker as trustworthy

  Ø  Tends to be the most compelling (using design to give asense of what is right and reasonable)  Crooks & Liars v. Huffington’s Post

More recent development in the 20th century is persuasion through identification

  Ø  Persuade by our shared values and goals (create an ‘us’ and ‘them’)

       Ø  Persuasion through ‘framing’:  what is the dominant concept you want the audience to use when thinking of your issue?  E.g., estate tax v. death tax; clear cutting v. healthy forests;  global warming v. global climate change

Narrative Framing

Agent, Act, Agency, Purpose, Scene – who, what, when, where, why and context

What is the dominant idea in a narrative – what is the key area you prioritize?

Look at headlines to compare. . . the dominant component of a story

“Everything’s an Argument”

What are the words that are going to appeal to your audience?

“Made to Stick”

Verizon’s Bets Big on Fiber-optics

April 22, 2007 at 6:44 pm | Posted in Assignment | 11 Comments

The Future of Landline Telecom – Verizon’s $18 Billion Bet on Fiber-optics 

It’s only been 4 years since the CEO of Verizon, Ivan Seidenberg, said that Verizon was committed to creating the network of the future and less than 3 since initial construction began in
Keller, Texas.  To many people Verizon is a wireless company but, historically speaking, it has its roots in the twisted copper pair of wires that through most of the 20th century was the principal means to make voice calls.  About 20 years ago, wireless began to emerge as the next technology to be embraced for making voice calls due to its mobility capability for consumers.

In 2000 when Verizon and Verizon Wireless were created, the handwriting already was on the wall as new wireless technologies – including the nascent wi-fi that carries data –  began to replace the existing landline phone.  It also wasn’t long after that when VoIP and cable phone emerged as additional alternatives to the landline phone.  At the same time, consumers and marketers began to find a nexus in so-called ‘bundles’ for services.  Initially, this included steep drops in the price of long-distance service and broadband service.  Within the past 5 years, TV service and wireless service have been added to this picture.

So, what does this mean to Verizon and to traditional telephone companies?

  • Line loss that is accelerating due to competition and the fact that the next generation of consumers doesn’t use a landline voice phone.
  • The need to bundle service packages that include both broadband and video, particularly as there is a migration to digital and high definition TV.
  • Providing broadband-only options that do not include voice service for those who want it or price voice service low enough to compete with VoIP.

Since the company began its fiber-to-the-premises (FTTP) build in 2004 it has now crisscrossed a large swath of states and passed more than 7 million homes to date with an expected 18 million or more to be passed by the end of 2010 at a net cost of $18 billion.

What value does this fiber-optic network have for the consumer?

  • A fiber-optic connection directly to the home that offers exceptionally fast download and upload  broadband speeds starting at 5mbps/2mbps and capable of virtually unlimited speeds in the future.
  • Unparalleled video/TV display, channel lineup and widgets.
  • A competitive price point to existing cable company service bundles

PROPOSED WEBSITE LAYOUT

First Page  Changing consumer behavior (consumer photos – wireless, wi-fi) 

Verizon’s Challenge –

Washington
State (landline loss graph)

FTTP photo (fiber-optic cable lit up)

Second Page 

Verizon executive comments (photo)

Employees at work  (photo)

TV customer comment (photo)

Broadband customer – probably a gamer – comment (photo)

Third Page 

FiOS capabilities video 

Service price/comparison graph

Science Net Links – Antibiotic Attack!

April 10, 2007 at 8:12 pm | Posted in Assignment | Leave a comment

This is a fun game for kids that was put together through the American Academy of Arts & Sciences.  Science Networks has Antibiotic Attack for 3rd through 5th graders – one of many tools for teachers in the classroom brought to you by Thinkfinity.

Entertainment Tonight

April 10, 2007 at 7:56 pm | Posted in Assignment | 1 Comment

Each of the entertainment sites has its merits and its drawbacks.

 IMDB

I’ve been here a few times before and find it has a good, simple database, plenty of options for interaction via reader comments and links to see slide shows and/or trailers for many movies.  Generally simple enough to order a copy if interested, too.

Didn’t like the advertising that flashes all over the place, limited movie descriptions/plot lines.

SIDEWAYS

Very cleverly done and built on icons with Flash animation.  User pretty much relies on limited text and visuals to get where you’re going.  Interesting links to various related sites and good opportunity to get to reviews and related sites.

It was a little to gimmicky in terms of the animation and on wi-fi, Flash takes more time to load. . . found on a couple of occasions that I was unable to get a specific menu icon to open up along the top when I was at a location.

GREY’S ANATOMY

Excellent site with numerous animated links. . . character/actor/bio quite good.  Relies heavily on visual cues and moves quickly, effortlessly – much better than Sideways site.  Highly interactive in that it offers a character quiz – “Who are you most like?”

 Although there is some clutter on this site, it’s easy to navigate – always have a sense of where you are and where you’ve been. . . blogability is great.  A highly entertaining site as you’d expect.  Advertising is distracting, but not to the same degree as IMDB.

Paper Tigers 紙老虎

April 6, 2007 at 2:06 pm | Posted in Assignment | 8 Comments

There are many things I considered. . . Seattle has a host of possibililties, but I’ve decided to leave some of that off the table here.

During the course of the next few weeks the die should be cast for the future of the two Seattle daily newspapers, the Seattle Times and Post-Intelligencer.  This equals change for both Seattle and, likely, media ownership.  It seems to me a story worth talking about and, of course, researching. . .

For our Taiwanese students, I hope this will help you understand English a little better.  See:  The Die Is Cast

Readability

April 3, 2007 at 6:31 pm | Posted in Assignment | 1 Comment

This is a brief information piece on my local school district website.  It comes out at 11.4 grade level.

Summer school info

This AP story about high speed wireless internet in Mexico City came out at grade 13. 8.

 And this from Charles Schwab on mutual founds came up to grade level 12.5

Genre Creator!

April 2, 2007 at 6:47 am | Posted in Assignment | 1 Comment

There’s no question that viral video – particularly political satire – rings my bell.  Here is an example of what makes me laugh and cry.  Karl Rove mashed up to tell a story that is visually appealing and quick.  This genre of storytelling is the wave of the future, IMO.  If you can’t visually edit, then you can’t tell your story!

Here’s another way to tell the video story . . . Perhaps more formal, more talking-headish.  Not a VIRAL video, but a way to supplement what you read and I wonder if it’s beyond the inverted pyramid – I mean the lead catches your attention, but it isn’ the focus of the story.  And for all of these, there’s a link to a related story.  The point here simply being that READING isn’t always what will draw your interest.  BUT, a visual may lead you on to read.

Finally, there are the quick organized ‘chunks’ brought to us via the Tech Traks blog in the Seattle Times.  It’s readable – and personable, because all of the writers have photos and bios.  It is personalized in the sense that I feel I know who I’m dealing with, the credibility of their business – the Times and because I can easily reach them by post, e-mail or phone.

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